Comments on: The Awkward Dance Between Marketing and IT https://www.mccarthy-digital.com/2012/08/20/the-awkward-dance-between-marketing-and-it/ Marketing, data, technology, publishing Wed, 21 Feb 2018 20:54:43 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Future systems needs for publishers to manage marketing becoming clear | The Idea Logical Company https://www.mccarthy-digital.com/2012/08/20/the-awkward-dance-between-marketing-and-it/#comment-47984 Wed, 21 Feb 2018 20:54:43 +0000 https://www.mccarthy-digital.com/?p=352#comment-47984 […] This is a complex technology problem. If it is seen as primarily an IT requirement, publishers might be reluctant to fund a solution. If it is seen as essential for marketing, it might be looked at differently. This is a dichotomy Pete put his finger on, which he calls the awkward dance between marketing and IT. […]

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