https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/ Marketing, data, technology, publishing Wed, 17 Apr 2013 17:50:45 +0000 hourly 1 https://wordpress.org/?v=6.7.1 https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/#comment-98 Thu, 06 Sep 2012 00:02:36 +0000 https://www.mccarthy-digital.com/?p=369#comment-98 Great topic, Pete. To my mind, the question is not whether publishers can or should scale verticals. The question is “if ‘yes’ then how?”

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