I’m a dyed-in-the-wool technical book marketer. I began my career at The New York Review of Books family of publications, working on the Reader’s Catalog, the database of which Barnes & Noble licensed in 1996 to help in the building of their first website. After that, I headed online efforts at Penguin and then did consumer marketing innovation work at Random House. For several years, I provided digital marketing, publishing, and transformation consulting services to dozens of publishers under the McCarthy Digital and, later, the Logical Marketing Agency banners. In 2016, I co-founded and oversaw product for OptiQly, a marketing technology company whose software-as-a-service helped book marketers better connect authors and books with audiences. I was pleased to continue that work and more at Ingram Content Group, when they acquired the company in late 2017.
I am currently Chief Marketing Officer at Open Road Integrated Media, where I am focused on audience development, marketing analytics, content and email marketing, design, and product — all in the service of growing sales of (primarily) eBooks.
I’d like to emphasize that any thoughts and opinions I share here are mine alone; they do not reflect those of my employers or clients, past or present.
If you’d like to connect with me professionally, please visit me on LinkedIn.