On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency — an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry. We have been in quiet beta for about 6 months and current clients include: Publishers of all stripes Authors of all genres and means to market; bestsellers and aspiring […]
Market Research in the Digital Arena: Presented at the SUNY Global Center
Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops, etc. at The SUNY Global Center. The event is the result of cooperation between The SUNY Global Center and The General Administration of Press and Publications: […]
Hello, Welcome, and What to Expect
Real artists ship. — Steve Jobs McCarthy Digital is a consultancy designed to help publishers navigate an ever-changing marketplace. For 13 years, I’ve forged new ground in Web Development, eCommerce, Digital Product Development, and Consumer Marketing, as a senior executive at Penguin and Random House (see About Us for more detail). I’ve enjoyed successes (and a […]