I was never much of an economics student. In truth, I was pretty bad. I did, however, grasp the idea of opportunity cost. The first sentence of Wikipedia’s definition sums it up wonderfully for me: Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone […]
How Might a Spotify for Books Work?
In a previous post, I postulated that forces in technology and consumer behavior, as evidenced by the popularity of the music streaming service Spotify could be seen a signs of things to come for books. I then took some guesses as to which companies might try to offer this “access model” (paid or ad-supported) for […]
Who Can Pull Off Spotify for Books?
In a previous post, I offered music-streaming service Spotify’s ascendence as a signifier of a sea change in consumer media consumption habits. Millions of consumers — especially the 30-and-under demographic — are opting to access their media via ad-supported free services or paid subscriptions, as opposed to buying and downloading files to own. I suspect […]
Spotify is Revolutionizing Music Consumption — Why Books will go the Same Route
Streaming music now accounts for 89% of music “sales” in Sweden. This is not arcane. This is a very big deal. For music, yes. But for other forms of content, too — including books. Why? My thoughts… Spotify Has Begun to Eclipse iTunes Sweden is the home of Spotify, where the streaming music service first […]