Brought to you by the good folks at Digital Book World, Publishers Launch, The Idea Logical Company, and F+W Media, last week’s Marketing Conference & Expo was a blast. For me, at least, though I tried to verify that opinion frequently with others. The overwhelming majority seemed to genuinely agree. The fact that the room […]
Book Summit 2013: “By the Numbers” Presentation”
I was very pleased to facilitate two workshops at Book Summit 2013 in Toronto. Wonderful organizers, venue, presenters, attendees, et. al. I was also flattered by the request that I post my slides here so participants in the “By the Numbers” sessions could review from an angle of repose. So, herewith embedded. And, here is […]
Hype Cycles: Marketers as Coaches, Sherpas, and Therapists
In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and […]
Poems by Heart from Penguin Classics – Poetry in Your Pocket
A secret to please keep quiet: I am not just a crass marketer or cold-eyed analyzer of publishing strategy. I am those things, or like to think I am anyway. But, truly and firstly, I love books and reading. (Shhhh…might ruin my rep.) So, this is a post written with the love of reading at […]
Some Thoughts on Amazon’s Acquisition of GoodReads
Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because […]