Presentations Archives - McCarthy Digital Marketing, data, technology, publishing Mon, 27 Apr 2015 16:11:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 The Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/ https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/#respond Tue, 08 Jul 2014 20:52:55 +0000 https://www.mccarthy-digital.com/?p=1008 …if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to test, so many data sets to mine—but a relatively constant amount of objective […]

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]]> https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/feed/ 0 1008 Market Research in the Digital Arena: Presented at the SUNY Global Center https://www.mccarthy-digital.com/2013/10/24/market-research-digital-arena-presented-suny-global-center/ https://www.mccarthy-digital.com/2013/10/24/market-research-digital-arena-presented-suny-global-center/#respond Thu, 24 Oct 2013 20:24:49 +0000 https://www.mccarthy-digital.com/?p=915 Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops, etc. at The SUNY Global Center. The event is the result of cooperation between The SUNY Global Center and The General Administration of Press and Publications: […]

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]]> https://www.mccarthy-digital.com/2013/10/24/market-research-digital-arena-presented-suny-global-center/feed/ 0 915 Agile Marketing of Books: Intro to 9/26/13 DBWMP Marketing Expo https://www.mccarthy-digital.com/2013/10/01/agile-marketing-books-intro-92613-dbwmp-marketing-expo/ https://www.mccarthy-digital.com/2013/10/01/agile-marketing-books-intro-92613-dbwmp-marketing-expo/#respond Tue, 01 Oct 2013 15:47:28 +0000 https://www.mccarthy-digital.com/?p=900 Brought to you by the good folks at Digital Book World, Publishers Launch, The Idea Logical Company, and F+W Media, last week’s Marketing Conference & Expo was a blast. For me, at least, though I tried to verify that opinion frequently with others. The overwhelming majority seemed to genuinely agree. The fact that the room […]

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]]> https://www.mccarthy-digital.com/2013/10/01/agile-marketing-books-intro-92613-dbwmp-marketing-expo/feed/ 0 900 Book Summit 2013: “By the Numbers” Presentation” https://www.mccarthy-digital.com/2013/06/21/book-summit-2013-by-the-numbers-presentation/ https://www.mccarthy-digital.com/2013/06/21/book-summit-2013-by-the-numbers-presentation/#respond Fri, 21 Jun 2013 01:01:45 +0000 https://www.mccarthy-digital.com/?p=799 I was very pleased to facilitate two workshops at Book Summit 2013 in Toronto. Wonderful organizers, venue, presenters, attendees, et. al. I was also flattered by the request that I post my slides here so participants in the “By the Numbers” sessions could review from an angle of repose. So, herewith embedded. And, here is […]

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