Self Publishing Archives - McCarthy Digital

All Authors are the Same; All Authors are Different

Peter McCarthy — Tue, 01 Apr 2014 18:54:32 +0000

There has (always) been a lot of attention paid to categorizing authors under a variety of adjectives: aspiring, published, self-published, bestseller, genre, literary, hack, famous, unknown, and so on. Of late, the distinction between the traditionally-published and the self-published author has been at the fore. I wrote about that particular distinction a while back… But from a marketer’s […]

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Publisher Strategies and Devastating Opportunity Costs

Peter McCarthy — Sun, 29 Jul 2012 19:23:41 +0000

I was never much of an economics student. In truth, I was pretty bad. I did, however, grasp the idea of opportunity cost. The first sentence of Wikipedia’s definition sums it up wonderfully for me: Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone […]

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Why Authors Are More Snowflakes Than Salmon

Peter McCarthy — Wed, 11 Jul 2012 23:12:44 +0000

Two news items about authors caught my eye this week. First, that Penelope Trunk, a syndicated columnist, blogger, entrepreneur and career guru, had angrily walked away from her traditional publisher to go the self-publishing route with Hyperink. Secondly, that Neil Gaiman had signed a multi-book deal with traditional publisher HarperCollins. In heated moments like this […]

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