Social Media Archives - McCarthy Digital Marketing, data, technology, publishing Thu, 02 Jan 2014 16:14:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 Top 5 Publishing and Marketing Posts of 2013 on McCarthyDigital.com https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/ https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/#respond Wed, 01 Jan 2014 21:25:05 +0000 https://www.mccarthy-digital.com/?p=945 I suspect many the digital marketer has spent some time (or much time) over the past week or two wrapping up the 2013 metrics, scratching his or head about this or that trend, data nugget, etc. I am no exception and I’ve learned a lot from 2013 — along the way and, now, from looking […]

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]]> https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/feed/ 0 945 Hype Cycles: Marketers as Coaches, Sherpas, and Therapists https://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/ https://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/#respond Fri, 03 May 2013 16:44:36 +0000 https://www.mccarthy-digital.com/?p=700 In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and […]

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]]> https://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/feed/ 0 700 Some Thoughts on Amazon’s Acquisition of GoodReads https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/ https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/#respond Thu, 04 Apr 2013 15:33:44 +0000 https://www.mccarthy-digital.com/?p=560 Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because […]

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]]> https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/feed/ 0 560 Confession: I Almost Never Surf the Web Anymore https://www.mccarthy-digital.com/2012/08/02/confession-i-almost-never-surf-the-web-anymore/ https://www.mccarthy-digital.com/2012/08/02/confession-i-almost-never-surf-the-web-anymore/#comments Thu, 02 Aug 2012 16:13:32 +0000 https://www.mccarthy-digital.com/?p=305 My mind goes to Robert Duvall in Apocalypse Now; “Charlie don’t surf!” Okay, so this is a bit less dramatic but I have to admit that I don’t surf either. I used to. But I don’t anymore. My first contact with the web is in the morning via email. I scan it for any “fires” […]

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]]> https://www.mccarthy-digital.com/2012/08/02/confession-i-almost-never-surf-the-web-anymore/feed/ 3 305 How Might a Spotify for Books Work? https://www.mccarthy-digital.com/2012/07/24/how-might-a-spotify-for-books-work/ https://www.mccarthy-digital.com/2012/07/24/how-might-a-spotify-for-books-work/#respond Tue, 24 Jul 2012 19:37:11 +0000 https://www.mccarthy-digital.com/?p=221 In a previous post, I postulated that forces in technology and consumer behavior, as evidenced by the popularity of the music streaming service Spotify could be seen a signs of things to come for books. I then took some guesses as to which companies might try to offer this “access model” (paid or ad-supported) for […]

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