My mind goes to Robert Duvall in Apocalypse Now; “Charlie don’t surf!” Okay, so this is a bit less dramatic but I have to admit that I don’t surf either. I used to. But I don’t anymore. My first contact with the web is in the morning via email. I scan it for any “fires” […]
Create Your Own Dashboards with Browser Tabs
Today a simple hack worth its weight in gold. I’ve spent countless hours working to align the efforts of Marketers and Information Technologists to develop “dashboards,” those mythical creatures that reveal all pertinent data — and only pertinent data — on one elegant screen. It is a noble quest. It is also very difficult, both […]
Site Analytics in Your Pocket
File under: yet another reason to never stop working. Or, further fuel your iPhone or Android addiction. Or, be a good marketer. However you choose to look at it, analytics are a must-have arrow in the marketer’s quiver. I’ve become convinced that it is useful to be able to take a quick look at your […]