Traditional Publishing Archives - McCarthy Digital Marketing, data, technology, publishing Tue, 01 Apr 2014 19:26:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 All Authors are the Same; All Authors are Different https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/ https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/#respond Tue, 01 Apr 2014 18:54:32 +0000 https://www.mccarthy-digital.com/?p=961 There has (always) been a lot of attention paid to categorizing authors under a variety of adjectives: aspiring, published, self-published, bestseller, genre, literary, hack, famous, unknown, and so on. Of late, the distinction between the traditionally-published and the self-published author has been at the fore. I wrote about that particular distinction a while back… But from a marketer’s […]

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]]> https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/feed/ 0 961 Top 5 Publishing and Marketing Posts of 2013 on McCarthyDigital.com https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/ https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/#respond Wed, 01 Jan 2014 21:25:05 +0000 https://www.mccarthy-digital.com/?p=945 I suspect many the digital marketer has spent some time (or much time) over the past week or two wrapping up the 2013 metrics, scratching his or head about this or that trend, data nugget, etc. I am no exception and I’ve learned a lot from 2013 — along the way and, now, from looking […]

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]]> https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/feed/ 0 945 Hype Cycles: Marketers as Coaches, Sherpas, and Therapists https://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/ https://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/#respond Fri, 03 May 2013 16:44:36 +0000 https://www.mccarthy-digital.com/?p=700 In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and […]

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]]> https://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/feed/ 0 700 Poems by Heart from Penguin Classics – Poetry in Your Pocket https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/ https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/#respond Fri, 19 Apr 2013 18:09:45 +0000 https://www.mccarthy-digital.com/?p=643 A secret to please keep quiet: I am not just a crass marketer or cold-eyed analyzer of publishing strategy. I am those things, or like to think I am anyway. But, truly and firstly, I love books and reading. (Shhhh…might ruin my rep.) So, this is a post written with the love of reading at […]

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]]> https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/feed/ 0 643 Some Thoughts on Amazon’s Acquisition of GoodReads https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/ https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/#respond Thu, 04 Apr 2013 15:33:44 +0000 https://www.mccarthy-digital.com/?p=560 Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because […]

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