McCarthy Digital https://www.mccarthy-digital.com/ Marketing, data, technology, publishing Mon, 27 Apr 2015 16:11:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 The Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/ https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/#respond Tue, 08 Jul 2014 20:52:55 +0000 https://www.mccarthy-digital.com/?p=1008 …if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to test, so many data sets to mine—but a relatively constant amount of objective […]

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]]> https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/feed/ 0 1008 Thrilled to Announce The Logical Marketing Agency https://www.mccarthy-digital.com/2014/04/10/thrilled-announce-logical-marketing-agency/ https://www.mccarthy-digital.com/2014/04/10/thrilled-announce-logical-marketing-agency/#respond Thu, 10 Apr 2014 19:56:46 +0000 https://www.mccarthy-digital.com/?p=985 On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency — an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry. We have been in quiet beta for about 6 months and current clients include: Publishers of all stripes Authors of all genres and means to market; bestsellers and aspiring […]

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]]> https://www.mccarthy-digital.com/2014/04/10/thrilled-announce-logical-marketing-agency/feed/ 0 985 All Authors are the Same; All Authors are Different https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/ https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/#respond Tue, 01 Apr 2014 18:54:32 +0000 https://www.mccarthy-digital.com/?p=961 There has (always) been a lot of attention paid to categorizing authors under a variety of adjectives: aspiring, published, self-published, bestseller, genre, literary, hack, famous, unknown, and so on. Of late, the distinction between the traditionally-published and the self-published author has been at the fore. I wrote about that particular distinction a while back… But from a marketer’s […]

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]]> https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/feed/ 0 961 Top 5 Publishing and Marketing Posts of 2013 on McCarthyDigital.com https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/ https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/#respond Wed, 01 Jan 2014 21:25:05 +0000 https://www.mccarthy-digital.com/?p=945 I suspect many the digital marketer has spent some time (or much time) over the past week or two wrapping up the 2013 metrics, scratching his or head about this or that trend, data nugget, etc. I am no exception and I’ve learned a lot from 2013 — along the way and, now, from looking […]

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]]> https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/feed/ 0 945 Market Research in the Digital Arena: Presented at the SUNY Global Center https://www.mccarthy-digital.com/2013/10/24/market-research-digital-arena-presented-suny-global-center/ https://www.mccarthy-digital.com/2013/10/24/market-research-digital-arena-presented-suny-global-center/#respond Thu, 24 Oct 2013 20:24:49 +0000 https://www.mccarthy-digital.com/?p=915 Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops, etc. at The SUNY Global Center. The event is the result of cooperation between The SUNY Global Center and The General Administration of Press and Publications: […]

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