Marketing, data, technology, publishing
Brought to you by the good folks at Digital Book World, Publishers Launch, The Idea Logical Company, and F+W Media, last week's Marketing Conference & Expo was a blast. For me, at least, though I tried to verify that opinion frequently with … [Continue reading]
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. We have found that, on the Internet, "me too" strategies seem not to work very well. --Jeff Bezos, … [Continue reading]
I was very pleased to facilitate two workshops at Book Summit 2013 in Toronto. Wonderful organizers, venue, presenters, attendees, et. al. I was also flattered by the request that I post my slides here so participants in the "By the Numbers" sessions … [Continue reading]
In the ongoing debate of the value of "traditional publishers" in today's digital landscape, certain activities in which publishers are engaged -- very, very valuable activities -- often seem to be overlooked. While the debate centers on the shift to … [Continue reading]
A secret to please keep quiet: I am not just a crass marketer or cold-eyed analyzer of publishing strategy. I am those things, or like to think I am anyway. But, truly and firstly, I love books and reading. (Shhhh...might ruin my rep.) So, this is a … [Continue reading]