Marketing, data, technology, publishing
Several years ago in a very large conference room I heard Mike Shatzkin give his "The End of Trade Publishers" presentation. Despite working for a trade publisher, I thought it was terrific. In my opinion, Mike didn't get everything right, but he … [Continue reading]
We shall do nothing until such time as we can do everything.-- Publishing Executive in reference to IT department Today, the extent to which a publisher's marketing strategy and technological capabilities are aligned would seem to matter more … [Continue reading]
My mind goes to Robert Duvall in Apocalypse Now; "Charlie don't surf!" Okay, so this is a bit less dramatic but I have to admit that I don't surf either. I used to. But I don't anymore.My first contact with the web is in the morning via email. I … [Continue reading]
I was never much of an economics student. In truth, I was pretty bad. I did, however, grasp the idea of opportunity cost. The first sentence of Wikipedia’s definition sums it up wonderfully for me: Opportunity cost is the cost of any activity … [Continue reading]
Today a simple hack worth its weight in gold.I've spent countless hours working to align the efforts of Marketers and Information Technologists to develop "dashboards," those mythical creatures that reveal all pertinent data -- and only pertinent … [Continue reading]