Marketing, data, technology, publishing
In a previous post, I postulated that forces in technology and consumer behavior, as evidenced by the popularity of the music streaming service Spotify could be seen a signs of things to come for books. I then took some guesses as to which companies … [Continue reading]
In a previous post, I offered music-streaming service Spotify's ascendence as a signifier of a sea change in consumer media consumption habits. Millions of consumers -- especially the 30-and-under demographic -- are opting to access their media via … [Continue reading]
Streaming music now accounts for 89% of music "sales" in Sweden. This is not arcane. This is a very big deal. For music, yes. But for other forms of content, too -- including books. Why? My thoughts...Spotify Has Begun to Eclipse iTunesSweden … [Continue reading]
File under: yet another reason to never stop working. Or, further fuel your iPhone or Android addiction. Or, be a good marketer.However you choose to look at it, analytics are a must-have arrow in the marketer's quiver. I've become convinced that … [Continue reading]
One of the benefits of digital marketing is our ability to test and iterate. If the A version of the ad outperforms B, pause B; if landing page C out-converts D, drive users to B; and so on. A willingness to learn is, I believe, a digital marketer’s … [Continue reading]