…if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to test, so many data sets to mine—but a relatively constant amount of objective […]
Market Research in the Digital Arena: Presented at the SUNY Global Center
Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops, etc. at The SUNY Global Center. The event is the result of cooperation between The SUNY Global Center and The General Administration of Press and Publications: […]
Book Summit 2013: “By the Numbers” Presentation”
I was very pleased to facilitate two workshops at Book Summit 2013 in Toronto. Wonderful organizers, venue, presenters, attendees, et. al. I was also flattered by the request that I post my slides here so participants in the “By the Numbers” sessions could review from an angle of repose. So, herewith embedded. And, here is […]
Site Analytics in Your Pocket
File under: yet another reason to never stop working. Or, further fuel your iPhone or Android addiction. Or, be a good marketer. However you choose to look at it, analytics are a must-have arrow in the marketer’s quiver. I’ve become convinced that it is useful to be able to take a quick look at your […]
How to Learn from Luck and Innovate
One of the benefits of digital marketing is our ability to test and iterate. If the A version of the ad outperforms B, pause B; if landing page C out-converts D, drive users to B; and so on. A willingness to learn is, I believe, a digital marketer’s greatest asset. No dogma, just data…for the […]