Analytics Archives - McCarthy Digital Marketing, data, technology, publishing Mon, 27 Apr 2015 16:11:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 The Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/ https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/#respond Tue, 08 Jul 2014 20:52:55 +0000 https://www.mccarthy-digital.com/?p=1008 …if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to test, so many data sets to mine—but a relatively constant amount of objective […]

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]]> https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/feed/ 0 1008 Market Research in the Digital Arena: Presented at the SUNY Global Center https://www.mccarthy-digital.com/2013/10/24/market-research-digital-arena-presented-suny-global-center/ https://www.mccarthy-digital.com/2013/10/24/market-research-digital-arena-presented-suny-global-center/#respond Thu, 24 Oct 2013 20:24:49 +0000 https://www.mccarthy-digital.com/?p=915 Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops, etc. at The SUNY Global Center. The event is the result of cooperation between The SUNY Global Center and The General Administration of Press and Publications: […]

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]]> https://www.mccarthy-digital.com/2013/10/24/market-research-digital-arena-presented-suny-global-center/feed/ 0 915 Book Summit 2013: “By the Numbers” Presentation” https://www.mccarthy-digital.com/2013/06/21/book-summit-2013-by-the-numbers-presentation/ https://www.mccarthy-digital.com/2013/06/21/book-summit-2013-by-the-numbers-presentation/#respond Fri, 21 Jun 2013 01:01:45 +0000 https://www.mccarthy-digital.com/?p=799 I was very pleased to facilitate two workshops at Book Summit 2013 in Toronto. Wonderful organizers, venue, presenters, attendees, et. al. I was also flattered by the request that I post my slides here so participants in the “By the Numbers” sessions could review from an angle of repose. So, herewith embedded. And, here is […]

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]]> https://www.mccarthy-digital.com/2013/06/21/book-summit-2013-by-the-numbers-presentation/feed/ 0 799 Site Analytics in Your Pocket https://www.mccarthy-digital.com/2012/07/13/analytics-in-your-pocket/ https://www.mccarthy-digital.com/2012/07/13/analytics-in-your-pocket/#respond Fri, 13 Jul 2012 17:22:23 +0000 https://www.mccarthy-digital.com/?p=163 File under: yet another reason to never stop working. Or, further fuel your iPhone or Android addiction. Or, be a good marketer. However you choose to look at it, analytics are a must-have arrow in the marketer’s quiver. I’ve become convinced that it is useful to be able to take a quick look at your […]

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]]> https://www.mccarthy-digital.com/2012/07/13/analytics-in-your-pocket/feed/ 0 163 How to Learn from Luck and Innovate https://www.mccarthy-digital.com/2012/07/12/how-to-learn-from-luck-and-innovate/ https://www.mccarthy-digital.com/2012/07/12/how-to-learn-from-luck-and-innovate/#respond Thu, 12 Jul 2012 16:42:58 +0000 https://www.mccarthy-digital.com/?p=133 One of the benefits of digital marketing is our ability to test and iterate. If the A version of the ad outperforms B, pause B; if landing page C out-converts D, drive users to B; and so on. A willingness to learn is, I believe, a digital marketer’s greatest asset. No dogma, just data…for the […]

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