Author Solutions Archives - McCarthy Digital Marketing, data, technology, publishing Wed, 17 Apr 2013 18:05:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 Publisher Strategies and Devastating Opportunity Costs https://www.mccarthy-digital.com/2012/07/29/publisher-strategies-and-devastating-opportunity-costs/ https://www.mccarthy-digital.com/2012/07/29/publisher-strategies-and-devastating-opportunity-costs/#comments Sun, 29 Jul 2012 19:23:41 +0000 https://www.mccarthy-digital.com/?p=277 I was never much of an economics student. In truth, I was pretty bad. I did, however, grasp the idea of opportunity cost. The first sentence of Wikipedia’s definition sums it up wonderfully for me: Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone […]

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