authors Archives - McCarthy Digital Marketing, data, technology, publishing Thu, 10 Apr 2014 20:37:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 Thrilled to Announce The Logical Marketing Agency https://www.mccarthy-digital.com/2014/04/10/thrilled-announce-logical-marketing-agency/ https://www.mccarthy-digital.com/2014/04/10/thrilled-announce-logical-marketing-agency/#respond Thu, 10 Apr 2014 19:56:46 +0000 https://www.mccarthy-digital.com/?p=985 On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency — an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry. We have been in quiet beta for about 6 months and current clients include: Publishers of all stripes Authors of all genres and means to market; bestsellers and aspiring […]

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]]> https://www.mccarthy-digital.com/2014/04/10/thrilled-announce-logical-marketing-agency/feed/ 0 985 All Authors are the Same; All Authors are Different https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/ https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/#respond Tue, 01 Apr 2014 18:54:32 +0000 https://www.mccarthy-digital.com/?p=961 There has (always) been a lot of attention paid to categorizing authors under a variety of adjectives: aspiring, published, self-published, bestseller, genre, literary, hack, famous, unknown, and so on. Of late, the distinction between the traditionally-published and the self-published author has been at the fore. I wrote about that particular distinction a while back… But from a marketer’s […]

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]]> https://www.mccarthy-digital.com/2014/04/01/all-authors-are-the-same-all-authors-are-different/feed/ 0 961 Agile Marketing of Books: Intro to 9/26/13 DBWMP Marketing Expo https://www.mccarthy-digital.com/2013/10/01/agile-marketing-books-intro-92613-dbwmp-marketing-expo/ https://www.mccarthy-digital.com/2013/10/01/agile-marketing-books-intro-92613-dbwmp-marketing-expo/#respond Tue, 01 Oct 2013 15:47:28 +0000 https://www.mccarthy-digital.com/?p=900 Brought to you by the good folks at Digital Book World, Publishers Launch, The Idea Logical Company, and F+W Media, last week’s Marketing Conference & Expo was a blast. For me, at least, though I tried to verify that opinion frequently with others. The overwhelming majority seemed to genuinely agree. The fact that the room […]

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