authors Archives - McCarthy Digital

Thrilled to Announce The Logical Marketing Agency

Thu, 10 Apr 2014 19:56:46 +0000

On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency — an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry. We have been in quiet beta for about 6 months and current clients include: Publishers of all stripes Authors of all genres and means to market; bestsellers and aspiring […]

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All Authors are the Same; All Authors are Different

Tue, 01 Apr 2014 18:54:32 +0000

There has (always) been a lot of attention paid to categorizing authors under a variety of adjectives: aspiring, published, self-published, bestseller, genre, literary, hack, famous, unknown, and so on. Of late, the distinction between the traditionally-published and the self-published author has been at the fore. I wrote about that particular distinction a while back… But from a marketer’s […]

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Agile Marketing of Books: Intro to 9/26/13 DBWMP Marketing Expo

Tue, 01 Oct 2013 15:47:28 +0000

Brought to you by the good folks at Digital Book World, Publishers Launch, The Idea Logical Company, and F+W Media, last week’s Marketing Conference & Expo was a blast. For me, at least, though I tried to verify that opinion frequently with others. The overwhelming majority seemed to genuinely agree. The fact that the room […]

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