Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because […]
Marketers Don’t Need to Read the Books They Market
Keeping it simple for the consumer is incredibly dire. –Bob Iger I can envision the comments already. Or at least the perplexed emails and phone calls from peers. What!? Four things up front that are critical to my perspective: 1) I am referring to direct-to-consumer marketers and 2) I am assuming they have been briefed […]