gartner Archives - McCarthy Digital Marketing, data, technology, publishing Fri, 03 May 2013 20:32:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 Hype Cycles: Marketers as Coaches, Sherpas, and Therapists https://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/ https://www.mccarthy-digital.com/2013/05/03/hype-cycles-marketers-as-coaches-sherpas-and-therapists/#respond Fri, 03 May 2013 16:44:36 +0000 https://www.mccarthy-digital.com/?p=700 In the ongoing debate of the value of “traditional publishers” in today’s digital landscape, certain activities in which publishers are engaged — very, very valuable activities — often seem to be overlooked. While the debate centers on the shift to “low cost” digital products (and the resulting move away from physical distribution and account-leverage for merchandising and […]

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