iPad Archives - McCarthy Digital Marketing, data, technology, publishing Thu, 18 Jul 2013 07:23:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 Poems by Heart from Penguin Classics – Poetry in Your Pocket https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/ https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/#respond Fri, 19 Apr 2013 18:09:45 +0000 https://www.mccarthy-digital.com/?p=643 A secret to please keep quiet: I am not just a crass marketer or cold-eyed analyzer of publishing strategy. I am those things, or like to think I am anyway. But, truly and firstly, I love books and reading. (Shhhh…might ruin my rep.) So, this is a post written with the love of reading at […]

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]]> https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/feed/ 0 643 Some Thoughts on Amazon’s Acquisition of GoodReads https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/ https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/#respond Thu, 04 Apr 2013 15:33:44 +0000 https://www.mccarthy-digital.com/?p=560 Our mentality here is to first do no harm, and make sure that if we’re going to do integrations, users genuinely find it to be a big benefit. — Russ Grandinetti, Amazon VP of Kindle Content (via PaidContent) I’ve been asked by several people what I think about Amazon’s acquisition of GoodReads. It’s funny because […]

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]]> https://www.mccarthy-digital.com/2013/04/04/some-thoughts-on-amazons-acquisition-of-goodreads/feed/ 0 560 Platform Lock-In and Consumer eBook Prices https://www.mccarthy-digital.com/2012/10/02/platform-lock-in-and-consumer-ebook-prices/ https://www.mccarthy-digital.com/2012/10/02/platform-lock-in-and-consumer-ebook-prices/#respond Tue, 02 Oct 2012 18:09:29 +0000 https://www.mccarthy-digital.com/?p=397 There has recently been a great deal of speculation and study as to what is happening – and what will happen – to eBook prices in a post DOJ settlement world. I must admit up front that I, like many, don’t know, though I am following along and am as curious as the next publishing […]

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]]> https://www.mccarthy-digital.com/2012/10/02/platform-lock-in-and-consumer-ebook-prices/feed/ 0 397 Confession: I Almost Never Surf the Web Anymore https://www.mccarthy-digital.com/2012/08/02/confession-i-almost-never-surf-the-web-anymore/ https://www.mccarthy-digital.com/2012/08/02/confession-i-almost-never-surf-the-web-anymore/#comments Thu, 02 Aug 2012 16:13:32 +0000 https://www.mccarthy-digital.com/?p=305 My mind goes to Robert Duvall in Apocalypse Now; “Charlie don’t surf!” Okay, so this is a bit less dramatic but I have to admit that I don’t surf either. I used to. But I don’t anymore. My first contact with the web is in the morning via email. I scan it for any “fires” […]

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]]> https://www.mccarthy-digital.com/2012/08/02/confession-i-almost-never-surf-the-web-anymore/feed/ 3 305 Site Analytics in Your Pocket https://www.mccarthy-digital.com/2012/07/13/analytics-in-your-pocket/ https://www.mccarthy-digital.com/2012/07/13/analytics-in-your-pocket/#respond Fri, 13 Jul 2012 17:22:23 +0000 https://www.mccarthy-digital.com/?p=163 File under: yet another reason to never stop working. Or, further fuel your iPhone or Android addiction. Or, be a good marketer. However you choose to look at it, analytics are a must-have arrow in the marketer’s quiver. I’ve become convinced that it is useful to be able to take a quick look at your […]

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