Penguin Archives - McCarthy Digital Marketing, data, technology, publishing Thu, 02 Jan 2014 16:14:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 Top 5 Publishing and Marketing Posts of 2013 on McCarthyDigital.com https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/ https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/#respond Wed, 01 Jan 2014 21:25:05 +0000 https://www.mccarthy-digital.com/?p=945 I suspect many the digital marketer has spent some time (or much time) over the past week or two wrapping up the 2013 metrics, scratching his or head about this or that trend, data nugget, etc. I am no exception and I’ve learned a lot from 2013 — along the way and, now, from looking […]

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]]> https://www.mccarthy-digital.com/2014/01/01/top-5-publishing-and-marketing-posts-of-2013-on-mccarthy-digital/feed/ 0 945 Poems by Heart from Penguin Classics – Poetry in Your Pocket https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/ https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/#respond Fri, 19 Apr 2013 18:09:45 +0000 https://www.mccarthy-digital.com/?p=643 A secret to please keep quiet: I am not just a crass marketer or cold-eyed analyzer of publishing strategy. I am those things, or like to think I am anyway. But, truly and firstly, I love books and reading. (Shhhh…might ruin my rep.) So, this is a post written with the love of reading at […]

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]]> https://www.mccarthy-digital.com/2013/04/19/poems-by-heart-from-penguin-classics-poetry-in-your-pocket/feed/ 0 643 When Elephants Mate: Thoughts on the Potential Penguin Random House https://www.mccarthy-digital.com/2012/11/13/when-elephants-mate-thoughts-on-the-potential-penguin-random-house/ https://www.mccarthy-digital.com/2012/11/13/when-elephants-mate-thoughts-on-the-potential-penguin-random-house/#respond Tue, 13 Nov 2012 20:25:20 +0000 https://www.mccarthy-digital.com/?p=407 Why anybody thinks they will produce a gazelle by mating two dinosaurs is beyond me. –Tom Peters, author of In Search of Excellence For the title of this post, I opted to replace “dinosaur” in Peters’s quote because I don’t believe that either house is extinct or even approaching extinction. Like elephants, they’re just big […]

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]]> https://www.mccarthy-digital.com/2012/11/13/when-elephants-mate-thoughts-on-the-potential-penguin-random-house/feed/ 0 407 Can Publishers Scale Verticals? https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/ https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/#comments Wed, 05 Sep 2012 20:50:47 +0000 https://www.mccarthy-digital.com/?p=369 Several years ago in a very large conference room I heard Mike Shatzkin give his “The End of Trade Publishers” presentation. Despite working for a trade publisher, I thought it was terrific. In my opinion, Mike didn’t get everything right, but he sure was shaking the right trees. He placed great emphasis on consumers and “communities […]

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]]> https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/feed/ 1 369 Publisher Strategies and Devastating Opportunity Costs https://www.mccarthy-digital.com/2012/07/29/publisher-strategies-and-devastating-opportunity-costs/ https://www.mccarthy-digital.com/2012/07/29/publisher-strategies-and-devastating-opportunity-costs/#comments Sun, 29 Jul 2012 19:23:41 +0000 https://www.mccarthy-digital.com/?p=277 I was never much of an economics student. In truth, I was pretty bad. I did, however, grasp the idea of opportunity cost. The first sentence of Wikipedia’s definition sums it up wonderfully for me: Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone […]

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