Random House Archives - McCarthy Digital Marketing, data, technology, publishing Wed, 17 Apr 2013 18:05:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 When Elephants Mate: Thoughts on the Potential Penguin Random House https://www.mccarthy-digital.com/2012/11/13/when-elephants-mate-thoughts-on-the-potential-penguin-random-house/ https://www.mccarthy-digital.com/2012/11/13/when-elephants-mate-thoughts-on-the-potential-penguin-random-house/#respond Tue, 13 Nov 2012 20:25:20 +0000 https://www.mccarthy-digital.com/?p=407 Why anybody thinks they will produce a gazelle by mating two dinosaurs is beyond me. –Tom Peters, author of In Search of Excellence For the title of this post, I opted to replace “dinosaur” in Peters’s quote because I don’t believe that either house is extinct or even approaching extinction. Like elephants, they’re just big […]

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]]> https://www.mccarthy-digital.com/2012/11/13/when-elephants-mate-thoughts-on-the-potential-penguin-random-house/feed/ 0 407 Can Publishers Scale Verticals? https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/ https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/#comments Wed, 05 Sep 2012 20:50:47 +0000 https://www.mccarthy-digital.com/?p=369 Several years ago in a very large conference room I heard Mike Shatzkin give his “The End of Trade Publishers” presentation. Despite working for a trade publisher, I thought it was terrific. In my opinion, Mike didn’t get everything right, but he sure was shaking the right trees. He placed great emphasis on consumers and “communities […]

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]]> https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/feed/ 1 369 Publisher Strategies and Devastating Opportunity Costs https://www.mccarthy-digital.com/2012/07/29/publisher-strategies-and-devastating-opportunity-costs/ https://www.mccarthy-digital.com/2012/07/29/publisher-strategies-and-devastating-opportunity-costs/#comments Sun, 29 Jul 2012 19:23:41 +0000 https://www.mccarthy-digital.com/?p=277 I was never much of an economics student. In truth, I was pretty bad. I did, however, grasp the idea of opportunity cost. The first sentence of Wikipedia’s definition sums it up wonderfully for me: Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone […]

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