Software Archives - McCarthy Digital Marketing, data, technology, publishing Fri, 19 Apr 2013 18:48:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 The Awkward Dance Between Marketing and IT https://www.mccarthy-digital.com/2012/08/20/the-awkward-dance-between-marketing-and-it/ https://www.mccarthy-digital.com/2012/08/20/the-awkward-dance-between-marketing-and-it/#comments Mon, 20 Aug 2012 17:15:43 +0000 https://www.mccarthy-digital.com/?p=352 We shall do nothing until such time as we can do everything. — Publishing Executive in reference to IT department Today, the extent to which a publisher’s marketing strategy and technological capabilities are aligned would seem to matter more than ever. It is practically taken for granted that the long-term survival of trade publishers will […]

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