Suvudu Archives - McCarthy Digital Marketing, data, technology, publishing Wed, 17 Apr 2013 19:04:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 Can Publishers Scale Verticals? https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/ https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/#comments Wed, 05 Sep 2012 20:50:47 +0000 https://www.mccarthy-digital.com/?p=369 Several years ago in a very large conference room I heard Mike Shatzkin give his “The End of Trade Publishers” presentation. Despite working for a trade publisher, I thought it was terrific. In my opinion, Mike didn’t get everything right, but he sure was shaking the right trees. He placed great emphasis on consumers and “communities […]

The post Can Publishers Scale Verticals? by Peter McCarthy first appeared on McCarthy Digital.

]]> https://www.mccarthy-digital.com/2012/09/05/can-publishers-scale-verticals/feed/ 1 369 How to Learn from Luck and Innovate https://www.mccarthy-digital.com/2012/07/12/how-to-learn-from-luck-and-innovate/ https://www.mccarthy-digital.com/2012/07/12/how-to-learn-from-luck-and-innovate/#respond Thu, 12 Jul 2012 16:42:58 +0000 https://www.mccarthy-digital.com/?p=133 One of the benefits of digital marketing is our ability to test and iterate. If the A version of the ad outperforms B, pause B; if landing page C out-converts D, drive users to B; and so on. A willingness to learn is, I believe, a digital marketer’s greatest asset. No dogma, just data…for the […]

The post How to Learn from Luck and Innovate by Peter McCarthy first appeared on McCarthy Digital.

]]> https://www.mccarthy-digital.com/2012/07/12/how-to-learn-from-luck-and-innovate/feed/ 0 133