the signal and the noise Archives - McCarthy Digital Marketing, data, technology, publishing Mon, 27 Apr 2015 16:11:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 The Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/ https://www.mccarthy-digital.com/2014/07/08/big-ideas-big-small-marketing-data-deck-slideshare/#respond Tue, 08 Jul 2014 20:52:55 +0000 https://www.mccarthy-digital.com/?p=1008 …if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster than the signal. There are so many hypotheses to test, so many data sets to mine—but a relatively constant amount of objective […]

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