Word and Film Archives - McCarthy Digital Marketing, data, technology, publishing Wed, 17 Apr 2013 19:04:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 40827753 How to Learn from Luck and Innovate https://www.mccarthy-digital.com/2012/07/12/how-to-learn-from-luck-and-innovate/ https://www.mccarthy-digital.com/2012/07/12/how-to-learn-from-luck-and-innovate/#respond Thu, 12 Jul 2012 16:42:58 +0000 https://www.mccarthy-digital.com/?p=133 One of the benefits of digital marketing is our ability to test and iterate. If the A version of the ad outperforms B, pause B; if landing page C out-converts D, drive users to B; and so on. A willingness to learn is, I believe, a digital marketer’s greatest asset. No dogma, just data…for the […]

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